eyeline--pica of white space that extends horizontally across a spread
dominant photo--largest picture on page that leads readers in
caption--lines of copy placed next to a photo that explain the content of the photo; also called a cutline
white space--blank areas in ads or page design.
bleed--the running of color or a photo or other graphic through the external margin and off the page
signature--a set of 8 or 16 pages printed on a large sheet of paper, which is folded, cut, and bound into a book
ladder--a planning device designating what goes on specific pages
gutter--white space that separates columns and facing pages
layout--the physical arrangement of the elements on a page
body copy--columns of text for stories
pica--a unit of measurement in design. There are 12 points in a pica and 6 picas in an inch.
columns--vertical section of printed copy in a publication
theme copy--text in a yearbook that explains and develops the theme chosen for the book.
end sheets--the inside front and back covers of a book
headlines--the line of copy that serves as the title for a story, usually larger type above the story
subhead--a mini headline that indicates what the next section of copy contains; breaks up gray blocks of copy in a story.
the page number and the topic of a spread placed as a unit, traditionally at the bottom left and bottom right of the spread.
a spread used to separate each of the sections of the yearbook, usually theme-related in design and the copy links the main theme to the ensuing section.
elements such as color, white space, rule lines, gray screens, large initial letter, and special type treatments.
a verbal statement and a visual look which tie all parts of the yearbook together.
two facing or side-by-side pages in the yearbook. ex. 2 and 3, 4 and 5, 6 and 7.
detailed listing of technical printing info (at end of the book) & staff listing.